Announcing... A Genuine MUST-ATTEND event for Optical Success Academy members.
7pm Friday 27th June – 5pm Sunday 29th June 2025
The Lowry Hotel, Manchester
DON'T MISS OUT
ONLY
Where: The Lowry Hotel, Manchester
When: 7pm Friday 27th June – 5 pm Sunday 29th June 2025
Who: Your Fellow Optical Success Academy Members And You!
Price: £2000 (Just £500 or 3 x £533) if you book NOW
Bring The Team! You can add additional places for your business partner or key staff. You’ll save an extra £300 on additional seats for your team.
NOTE: You must be an OSA member to purchase an event ticket. If want to activate your membership and purchase an event ticket email info@opticalsuccessacademy.com
Question: What Is The Single Most Important Thing For Any Independent Opticians?
Answer: Getting and Keeping Clients.
If you can crack THAT, then everything else becomes easy.
That’s why this for this year’s annual conference experience we’re dedicating a whole 2.5 days on just that; helping you and your practice get and keep all the clients you need.
This is a genuine MUST-ATTEND event for Optical Success Academy members.
This 2.5 day extravaganza combines cutting-edge practical content from Conor and the Jones And Co. Styling Opticians team, some of the most successful OSA members and our keynote speaker Amy Polly. We are talking inspirational, eye-opening, immediately implementable content packaged together with the unique irreverence, fun, and good-old fashioned positive attitude that only OSA events provide.
If you’re struggling to attract enough of the ideal clients you want for your business…
If you’re not yet fully living the life that you deserve and want…
If your profits aren’t yet where you wany them to be…
Then you need to clear your diary, and book your ticket to the annual conference today.
There is no better way to spend 2.5 days as an independent practice owner than properly ‘in the zone’ surrounded by like-minded, ambitious, optical entrepreneurs who are all on the same journey of growing their businesses, while supporting, inspiring and encouraging each other.
As a smart practice owner, you know spending just 2.5 days out of the year, to get away from the day-to-day distractions, and get focused entirely on getting and keeping clients, and doing the right things to grow your practice into the business you really aspire to have, is the highest value use of your time. You know you’ll enjoy it. You know you deserve it. And as a busy practice owner, you know you need it.
The results will be remarkable, and you’ll leave with crystal clarity on what YOU need to be doing to grow your practice to the next level.
WHAT YOU’LL DISCOVER AT THIS YEAR’S ANNUAL CONFERENCE
This 2.5 day, interactive event is crammed full of immensely practical strategies and tactics that you can use to grow your business to heights you never thought it could reach.
This 2.5 day, interactive event is crammed full of immensely practical strategies and tactics that you can use to grow your business to heights you never thought it could reach.
Conor: Session 1
"What’s NEW In Marketing?"
This session will be a full review of the new marketing that has been delivering the strongest results at Jones And Co. We are continuing to grow and achieve ‘best year ever’ status at Jones And Co. As I write this we just wrapped up our best quarter ever including best month ever, best week ever and best day ever. The conference manual you receive will contain examples and copies of everything too so that you can easily implement and incorporate into your marketing plans when you are back in your practice. You’ll get everything from new online and website strategies to new strategies for maximising sales at practice events.
Conor: Session 2
"The 3 Mission-Critical Foundations For Marketing Success – Take This New Test And See How You Measure Up"
Are you ever overwhelmed and confused by marketing? Do you want to do better marketing but can’t get started? Do you commit the sin of ‘random acts of marketing?’ Are you just dabbling? If so, this session is exactly for you.
I will reveal the 3 foundations for your marketing success without which you will never be able to get and keep all the clients you want. You’ll discover why these literally are mission critical for your business. Whether you’re a newbie or a seasoned marketer of your practice, this session will increase your marketing know-how like never before. It’s an essential part of your plan to get and keep clients.
You’ll leave this session with a completed marketing foundation plan mapped out (on a special worksheet) and your top three marketing priorities.
Conor: Session 3
"The £53,000 Marketing Campaign That You Can Run This August"
I will walk you through this step-by-step marketing campaign (that created £53,280 of sales at Jones And Co.) and how to execute it flawlessly in your practice. Get ready to have your best August ever. This session alone will return more than 10X what you invest to come to the conference!
Conor: Session 4
"How To Have Your Best Month Ever – On Demand – And The Quick Way To Turn Around A Bad Month"
I’ve got 3 strategies that are each powerful enough to deliver your best month ever. Are you in desperate need of a record month right now? Or do you want to incorporate these strategies into your annual marketing plan so you are never ever in a position of desperation for sales? Discover how rhythmic marketing activity will deliver a steady flow of clients at the right rate every month. Get ready for your best month ever.
Conor: Session 5
"The Secrets of Unreasonable Hospitality (That The Most Profitable Businesses Use)"
How to offer a customer experience so bespoke, so personal, so over the top it can be described only as unreasonable – and achieve profitability levels your competitors wouldn’t believe. This is All Brand New content from Conor from what he’s doing right now at Jones And Co. Styling Opticians.
Expert Key
Note Speaker!
"No B.S. Mindfulness and Wellbeing For Results-Focused Practice Owners!"
Amy Polly is the international TEDX speaker on mindfulness and wellbeing without the BS. Do you think mindfulness is airy-fairy? There are lots of misconceptions about it. Yet it’s a tool that can help in so many areas of life.
Amy will bust the myths and give you tools and techniques you can use to manage your own mental health and well being. Just as importantly this will help your team and be a force for change when it comes to your culture and everyone’s well-being on your team.
Amy promises zero BS and a highly practical and inspiring session. Business and life is hard. It’s normal to struggle. Shitty situations will always happen. And putting on a brave face is NOT the answer. Get the tools that will make you more capable for managing your own well-being and helping the people around you too.
THE OSA ANNUAL CONFERENCE EXPERIENCE WILL ALSO INCLUDE:
Success Leaves Clues
"Practice of The Year Contest 2025" 🥇
One of the ways to really improve your business is to model what others are already doing successfully. You won’t want to miss these presentations from top performing OSA members to get 12 month’s worth of insights and learn their secrets in their own words. And you’ll be there live to ask them ‘how they did it.’
The winner will be voted by the audience. Top prize includes a cash prize of €1000 towards a European trade fair trip, a consulting day with me travelling to your practice worth £5500, and an award presentation ceremony in your practice in front of local media.
Front Line Tactics
From Conor's Team
"Jones And Co. Staff Q&A and Role Play Panel" 💪
Hear first hand from the Jones And Co. team about how they turn marketing into sales.
The team will answer your questions so you’ll get an even deeper understanding of how we continue to increase our sales, our average dispense value (currently £1325), and how they stay motivated.
It's Back!
"The Team Of The Year Contest" 
The Team of The Year Contest is back. This is your chance to see inside three different practices who have been busily implementing OSA strategies with great success.
You will see the videos from the three finalist teams.
Three teams who will show you a 7-minute video from inside their practices showing you everything they changed and implemented and what the results were. All from the team’s perspective.
The audience will vote for the winning team and you will get 3 inspiring examples that you can borrow from to take your own team to the next level. If you struggle with implementation or getting your team on board this will show you how to blast through both those hurdles.
Implement And
Get Results
Conference Workbook & Resources Manual 📒
You’ll leave with 100+ page manual with all the marketing resources Conor talks about at the conference.
This is designed to make your implementation super straight-forward and fast. You’ll also leave with your completed worksheets so you know your priorities and your action plan so you avoid overwhelm and have a clear step by step plan to keep you on track.
Where: The Lowry Hotel, Manchester
When: 7pm Friday 27th June – 5 pm Sunday 29th June 2025
Who: Your Fellow Optical Success Academy Members And You!
Price: £2000 (Just £1500 or 3 x £533) if you book NOW
Bring The Team! You can add additional places for your business partner or key staff. You’ll save an extra £300 on additional seats for your team.
NOTE: You must be an OSA member to purchase an event ticket. If want to activate your membership and purchase an event ticket email info@opticalsuccessacademy.com
Refund Policy: If you cannot attend the conference or if your staff cannot we will send you the workbook manuals and video recordings of the event. Due to the nature of the event all tickets are non-refundable.
P.S. If You're On The Fence Read What Others Are Saying About The OSA Conference Below...
“Glad we finally made the decision to come!”
We’ve been a member of OSA for a couple of years now, but hadn’t made it to the conference and I’m glad that we finally made the decision to come this year. It’s exceeded what I thought it was going to be. It has been inspiring and been great to meet lots of like-minded people. I think everyone in the independent market that wants to be different should be involved in OSA.
Iona Taylor, Campbell Eyecare, Highlands, Scotland
“Exceeded my expectations. Very relevant.”
I’ve found it really excellent. Today I’ve already got lots of things that I can put into practice. It’s exceeded my expectations. I was a bit unsure about whether to come this weekend, being away from home and it’s a long way for me etc. but I’ve taken lots away from it. So it was absolutely the right decision to come! It was very relevant for us.
Anjana Taank, Taank Optometrists, Cambridge
“It’s given me motivation, confidence and direction.”
Its brilliant because not every practise can be a Jones and Co., but we see from the practice of the year contest and speaking to other members how the same strategies can work in each and every practice. It’s given me the motivation, the confidence and the direction to take the practice.
Huw Owens, A1 Eyewear, Wrexham
“This stuff works! We’re on the right path.”
In the past I’ve attended by myself and taken all this knowledge back into my business to motivate my staff. But this time around I had the opportunity to bring 2 of my staff members here. And the feedback, just after the first day, has been, “oh my God, this stuff works!” Seeing a bigger group of opticians across the country that follow the same ethos has really given them reassurance that we’re on the right path.
Deepak Oberai, Albert Road Opticians, Cheshire
“In the last 5 years this has been the best investment!”
The conference today has been absolutely brilliant. I’ve gone away with lots of ideas to implement. Lots of encouragement. My mind is buzzing!
I would thoroughly recommend OSA. In the last 5 years this has been the best investment for my future.
Harsh Shah, Eyewise Opticians, Middlesex
“Worth tens of thousands of pounds to your practice.”
It’s been fantastic. Last year’s I would say was the best conference I’ve ever been to, until this years. I’ve got a decent practice, we do pretty well. I just want to move up a level. I want to move from good to great. And this is probably the best investment that you can make. They deliver tens of thousands of pounds to your practice. Just do what the man says.
Robert Callander, Robert Callander Opticians, Linlithgow, Scotland
The Conference kicks off Friday 27th June at 7pm, and wraps up on Sunday 29th at 5pm.
Looking forward to seeing you there!
Optical Success Academy
UK Office: 82 King Street, Manchester, M2 4WQ, United Kingdom
US Office: 179 South Lake Drive, Suite 90, PMB 333, Lexington, SC 29073 USA
Telephone: UK: (0161) 414 0052 | US: (346) 299 1936
Email: info@opticalsuccessacademy.com
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